buildingSMART is the worldwide authority driving the transformation of the built asset economy
through creation and adoption of open, international standards.
buildingSMART Norway approached us to help them
kick off their new innovation program, openLAB, with a new identity, branding them as an arena for innovation –
beyond just being an organization of open standards.
The logo for openLAB is based of the buildingSMART organization logo, with the four linked frames
opened up and pulled part to create a dynamic space. It is a system that is flexible to whichever content it's holding,
adjusting to the format present – with the elements being used to highlight or fram whatever is in focus.
We've developed a kit of tools to clarify their position as an innovation arena -
with a defined, yet flexible, system which makes the identity appear comprehensive and recognizable
across all surfaces. We have an ongoing collaboration with buildingSMART Norway
to further develop the identity and their communication assets.