Since 1937 the Norwegian Handball Federation (NHF) has been an important arena for all handball sports in Norway.
Through thousands of employees and volunteers, NHF is curator of a vast amount of annual sports events –
from kids trying out handball for the very first time, to players going pro, and every step in between.
With broad communication needs, and a wish to reinforce their appeal, especially towards younger audiences,
it was time to create a coherent identity to unify their brand. ANTI and NHF teamed up in close collaboration to design
a strong brand identity, anchored in NHF’s core values; enthusiasm, commitment, respect and fair play. We have created
a complete identity system and tool kit, in which hierarchy, clear typography and redefined color system highlights
pride and energy – with their revitalized polar bear, a strong and iconic logo, in front.
Required for the new identity was to facilitate a versatile system, with easy-to-use tools for all employees
and volunteers, which answer their needs, and ensures unified communication in all channels and touch points.