For Fluks, it is a matter of course to deliver rock solid, technically well-executed animation, with lifelike flow.
But they deliver more than good craftsmanship. Fluks is a design and animation studio that adds personality and character
to the communication. The goal is to help customers build stronger relationships with the target audience: to awaken emotions,
trigger reactions, and make an impression. To create stories people remember.
I was invited by Stig Melón-Bratvold to design the logo to go along with the playful identity and website he was creating for Fluks;
to design a mark to capture the essence of Fluks. We wanted to highlight their ability to tell stories –
to create engaging narratives and personalities. Fluks is more than just movement. Fluks is all about character, and that was our main focus
with the logo – hightlighting the characters, emphasizing the playfulness and personality inherent.
As well as the logo design, I also worked with Stig and Fluks to explore how to bring the logo and identity to life through motion
and interactions, to create a living brand identity.